Seen the pug lately?

I have recently switched to Hutch and since then I have been struggling with it's bad network. Pretty amusing, since this brand was built on a memorable (and hugely popular) 'pug' campaign which was all about how the pug (network) follows you wherever you go.

Yesterday, while we were going back home, I got a couple of phone calls..but couldn't talk as the network kept coming and disappearing. I was pissed off.Standing there, a campaign idea came to my mind...
Imagine 20 second clips which just show how the pug is ill and has no more the energy to follow people around.

So you will have the first clip showing him just struggling to run, stopping every some time to catch a breath. The clip will end with just a line, nothing more:
The pug is not keeping well.






Another clip will show him lying on a couch, trying to stand but again struggling...message at the end:

The pug is not well.




It is said that a good idea is one that naturally gives birth to multiple ideas..the Hutch idea qualifies, it seems ;-)