A potent name is a join-the-dots game...

I saw the cover of a book on a post somewhere:

Love Is a Mix Tape: Life and Loss, One Song at a Time

I like the title of the book. It will make me buy it.
I think potent names are ones that manage to capture numerous latent(and often disjointed) associations in one place. They are like join-the-dot games...incomplete and full of dots that you fill with your own associations. You join the dots and suddenly it's no more a title lying on a shelf...it is a story that has your memories and moments in it...it is personal.

I remember Puneet buying a book called 'Emergency kit of poems for strange times' without even checking it out... it turned out to be a regular compilation of poems. But I'm sure there must be many more Puneets around who would have bought the book by just looking at the title. And that is what a good name is capable of doing.

Going back to 'Love Is a Mix Tape: Life and Loss, One Song at a Time' , I read the review and it seems to be just as interesting as the title is.
So if anyone is planning to gift me a book, you know which one to gift.